Gothenburg has hosted major national and international events for many years, thereby strengthening the city’s profile. Goal-oriented initiatives have put Gothenburg among Europe’s leading event cities. The track-record includes World and European Athletics Championships as well as Volvo Ocean Race.

Gothenburg is attracting increasing numbers of visitors all year round. Families with children are a main target group in summer. Families, young people and couples are key target groups at weekends in spring and autumn, while the Gothenburg Christmas City initiative strengthen visitor numbers in wintertime.

Proximity is a key factor when marketing Gothenburg as a location for meetings. There are first-class trade fair and conference facilities in the city centre, within walking distance of hotels, restaurants and cultural attractions. Gothenburg has moved up in the ranking and competes with cities like London and Barcelona.